WORK

Selected projects in market entry, market intelligence, and brand strategy.

MARKET ENTRY · PRICING

Pricing a European Entry

An entry price architecture for a contemporary Australian brand evaluating Europe, benchmarked against 10+ peer brands.

MARKET INTELLIGENCE · ASSORTMENT

Mapping the competitive field for a Resortwear brand entering Europe

Where the brand sits among the labels competing for the same customer, and how to tier its assortment.

AI STRATEGY · BEYOND LUXURY GROUP

A.R.C.H.: an AI playbook for luxury houses

Four principles for using AI in content and commerce while protecting what makes a house recognizable.

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I also take on select advisory projects in market entry and brand strategy.

ADVISORY