LUXURY & FASHION · US AND EUROPE
I help fashion and luxury brands crossing between the US and Europe set the right price, position, and range for the new customer.
What sells at home rarely lands the same way abroad. I read the new market's shelf and turn it into clear decisions for your team.
30 minutes by video, or coffee in Paris. About your market, your team or an open role.
At home in both markets
New York taught me what the US customer pays for; a year in Paris has taught me how brands actually land here.
NYU Stern MBA, USC Bachelor's in Business
Selected Work
MARKET ENTRY · PRICING
Pricing a European Entry
An entry price architecture for a contemporary Australian brand evaluating Europe, benchmarked against 10+ peer brands.
Buying, intelligence, and strategy
I've sat on the buy side at Bergdorf Goodman, the portfolio side at LVMH and the client side at Bloomingdale's. So the read comes back as a commercial decision, with a price and a door attached.
Mapping the competitive field for a Resortwear brand entering Europe
MARKET INTELLIGENCE · ASSORTMENT
Where the brand sits among the labels competing for the same customer, and how to tier its assortment.
Primary research first
Every read starts with people: founders, buyers and operators, through 50+ long-form interviews for Beyond Luxury. Then the numbers confirm it. Plus teaching at Istituto Marangoni Paris
COMING SOON
AI STRATEGY · BEYOND LUXURY GROUP
A.R.C.H.: an AI playbook for luxury houses
Four principles for using AI in content and commerce while protecting what makes a house recognizable.
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